Premier Marketing Group: Merchandise/Marketing

I was nominated by my professor last quarter to be in the Premier Marketing Group at FIDM, it is such a great opportunity to be able to attend these meetings. Yesterday I had a meeting with the marketing department of BCBG where I learned about each of their brands and their career opportunities. Each day I am blessed with so much and I can't thank everyone enough for their support! My passion and motivation grows stronger each day <3

Photoshoot with Jessie Sholler November

Shop xVDEx

I went to xVDEx runway show a few months back and now i'm obsessed. For the top in the picture above look at Reggie's line and shop online at http://www.shopvde.com/.

Comfort Vs. Fashion?

Winter is approaching us! It is time to put away our summer outfits and bring our winter clothes to the front of our closets, or go shopping for new trends of the season. I have came across the question comfort vs. fashion multiple times while attending FIDM and have now been in LA for Fall, Winter, Spring, and Summer to observe what is in and what needs to stay in the closet. Personally, I love more than anything throwing my UGGS on and leaving but now that I have lived in LA I wear heels almost everyday. Yes, there are some clothes and shoes that meet comfort and fashion but is there a point where looking too comfortable creates the wrong effortless look? Natural make-up, natural hair, and comfortable clothes are in but in a different way than what we are used to. Michael Kors promised comfortable shoes instead of high platform heels that have been in and now we will finally see this on the runway. Here is an example of how comfort is now being used on the runway as fashionable so that ages 16-24 can enjoy this everyday wear!

Color Story of Fall/Winter 2011

These colors on the Runways:

Here are some forecasted silhouettes from Style Site that are a great example of being COMFORTABLE AND FASHIONABLE!

Love this new look!

Ralph Lauren Inspiration

 For the fall season 2010 we just had new product sent in at work and I absolutely LOVE the fall line at H&M. It's so trendy but stays with the brand image. My favorite item this season is definitely going to have to be loose pants with heels, it has a unique and creative urban look while still looking chic. I can't wait to buy a pair! I know that sweats and heels are an absolute NO but these pants stay dressy and comfortable. (Fashionable and comfortable is definitely two things that aren't found together a lot but this is definitely a trend worth picking up.) I love the colors this season, the shiny pearl pink is my favorite of course. I have found that even though more basics (loose shirts, leggings, jeans, flats) are filling in stores, the product for trend is increasing a lot as well. More people are starting to dress with fashion- thank you innovators for making such a good impression :)

Birthdays

Today is my sister Melissa's birthday & my niece Shelbie's 2nd birthday! I woke up & skyped with Shelbie this morning, which actually made me feel better about not being home on their birthdays. Missing  important days is the hardest thing about living across the country but it also makes me respect my family & love them even more!

goal setting

I love setting goals & achieving the goals I set for myself is the best feeling I have ever felt. Junior year in highschool I made the goal to move out to LA and attend FIDM, now that i'm comfortable in Los Angeles I believe it is time to make my new goals for the next few years. As I move closer to my 20th birthday, I will no longer be a teenager anymore and getting my future planned out for the next few years is important to me. Some long-term, some short-term but either way moving towards making my dreams come true is always a top priority of mine.

So here are my top 7 goals for the next few years:

1) Graduate FIDM on top (June 2011)

2) Have a top position in New York City with H&M (Fall 2011)

3) Open my website selling apparel, shoes, & accessories. (Spring 2012)

4) Start the process of opening a boutique in New York (Summer 2013)

5) Have an apartment over looking the city (Winter 2014)

6) Move my mother in with me :) (Winter 2014)

7) Meet the man I will marry & start a family (in 5-10 years)

"Arriving at one goal is the starting point to another."

- John Dewey

A day at the beach with my bestfriend

Lately I have been feeling really stressed out and with Katie & myself having the day off today we went to Laguna to spend the day. It's so amazing what a difference spending the day clearing my head and laying by the ocean makes, I feel so much better now! I'm ready to focus on why i'm here, no matter who tries to get in my way- i'm making it. I'm so blessed to live in California, sooo blessed.

Bills, Bills, and more Bills.

As you know, I recently started working part-time so I have promised myself that I will save more and start paying my tuition off! I moved to LA knowing that I was going to have to be 100% independent with my tuition payments, housing payments, car payments, etc. I have found that paying off a bill at the beginning of the month instead of waiting till it's due is less stressful and makes me personally feel better about myself. My parents raised me to understand that "money doesn't grow on trees" and be responsible with how I manage my money. Last week was my first paycheck at H&M and I payed my car payment & put money towards my tuition right away- so proud of myself :) I am determined to pay off most of my first year tuition before I graduate (I can only try my hardest). I admit at first I was a little upset that my parents weren't going to help pay for my education but FIDM is NOT a cheap school and I knew that going in that my parents wouldn't be able to afford it. As I begin paying my tuition back I have realized how much I am learning from this process and how mature I am becoming from it. Everything my parents do for me has been so helpful and have made me become a better person. A lot of people at FIDM rely on their parents and even though sometimes I wish that my parents would just randomly send me money for absolutely no reason at all; I am 19 years old and live on my own and don't need mommy and daddy to give me everything anymore. I am the one building MY future and learning how to succeed today has everything to do with the way they have raised me. I am more successful today because of them. Growing up if I wanted money, I had to earn it myself by doing chores around the house. My sisters and I would always walk to the nearby gas station to get candy or icees and in order for us to have money for something as simple as that we still had to earn it. I love my parents so much for the way they brought me up, I can't wait to teach my children the same.

Love you mom & dad

<33

“If you want children to keep their feet on the ground,

put some responsibility on their shoulders.”

-Abigail Van Buren quotes

well, only four more weeks to go!

This quarter is slowly coming to an end & my last quarter of this year is approaching me. I can't believe how long I have been attending FIDM, so crazy. I am going home to see my family on break and then my mom, katie, and myself are road tripping my beautiful car out to LA. I am so excited to be able to drive places out here and really see LA & not just downtown! This summer is almost over and with summer ending brings a new season, new people, and new beginnings. I love changing with the season and my goal for fall is to meet as many GOOD people in LA that I can to spend the holidays with.

Also, for fashion we have new colors & designs to pick from. My favorite fall trend that inspired me was:

With Fall 2010 shown in New Yorks fashion week, designers like  Tory Burch introduced us to "Graffiti Pants." This new trend has a art modernity that consumers are obsessing about! Right, from left: Diesel Black Gold; Proenza Schouler; Tory Burch; Proenza Schouler.